The Collaboration Hub allows marketing teams to collaborate on marketing campaigns for their artists, invite view-only users (for example, if you run marketing for a record label and you want to give the ability to view insights to an artist), and also create sub-accounts.

Here is how each role works:

User: A user will have full access to this account, with the sole exception of billing management.

Viewer: A viewer will have exclusive visibility of their assigned artist(s), without the permissions to edit or modify any content.

Sub-Account: A user with a Sub-Account operates independently from the main account, enjoying autonomy in areas like custom domains, Meta connections, and white-label branding. However, they do not have access to or control over billing management, which remains exclusive to the main account.