The conversion API Token is a piece of code found in your Pixel settings that dramatically improves the accuracy of the tracking of the conversions in your ad campaigns.
Here is how to find it:
1. From your Business Manager Settings, go to Pixels, select your Pixel, and then Open in Events Manager.
2. Select Settings, and then Generate access token.
3. Copy the code once it's been generated.
If you are not able to generate the access token, you will need to verify the email connected to your Business Manager:
First, go back to Business Settings.
Then, click on Business Info:
Finally, you will need to follow the instructions to verify your email:
