'Impact On Platforms' metrics are an important tool for tracking the success of your ad campaigns on various platforms. These metrics provide valuable insights into the growth and impact of your ads, allowing you to make informed decisions about your advertising strategy.

'Impact On Platforms' metrics are a set of metrics that are included in your ad campaign insights. These metrics are designed to help you track the growth and understand the impact of your ads on different platforms, such as Spotify and Instagram.

'Impact On Platforms' metrics are important because they provide valuable insights into the performance of your ad campaigns on different platforms. By tracking these metrics, you can understand which platforms are most effective for your ads and make data-driven decisions about your advertising strategy.

For example, by tracking the cost per new Spotify playlist follower, you can determine which ads are most cost-effective and adjust your budget accordingly. Similarly, by monitoring the impact on the growth of monthly listeners, you can see how your ads are contributing to the overall growth of your audience on Spotify.

To access 'Impact On Platforms' metrics, simply navigate to your ad campaign insights. Here, you will see a breakdown of the different metrics for each platform.

You can use these metrics to track the performance of your ads over time and make adjustments to your advertising strategy as needed. For example, if you notice that your conversion rates are low on a particular platform, you may want to adjust your ad targeting or messaging to better resonate with that audience.