The Fan CRM and Messages features are designed to work hand-in-hand.
Fan CRM is where your audience data lives — names, emails, phone numbers, location, and engagement history.
Messages is how you reach that audience with one-off broadcasts.
How they connect
A fan enters your CRM when they pre-save your release or when you import them.
You can then select those fans directly when creating a new Message.
Every Message you send updates the fan’s history inside the CRM (e.g., if they opened or clicked).
Why this matters
You’re not just blasting emails — you’re tracking fan engagement over time.
Every action (pre-save, email open, link click) is stored in one place.
This helps you understand who your most loyal fans are and how to reach them effectively.